T3 PREMIUM VODKA
Billboard Design for T3 Premium Vodka
Project Background:
During my internship with Morris Group Marketing and Creative Agency, I had the opportunity to design a billboard for Tennessee’s premium vodka brand, T3 Vodka, in collaboration with Bristol Motor Speedway. I contributed to the project throughout the entire creative process, from initial ideation and concept development to the final production-ready design.
Research & Direction:
For the design, the client wanted to merge an image of a branded sports car with the T3 Vodka bottle. In exploring how to bring these two distinct elements together, we focused on creating a cohesive visual by incorporating Tennessee’s Smoky Mountains alongside subtle references to a racetrack, tying both the regional identity and the motorsports partnership into the composition.
Results:
To arrive at the final result, I combined AI prompting with Photoshop to build a racetrack scene set within the Smoky Mountains. I began with an image of the mountains and integrated the race car, track, and vodka bottle into the composition. I then used AI to help unify these elements into a cohesive environment, bringing the scene together in a more immersive and realistic way making sure the car and label were updated to adhere to the brand identity.
Photoshop, Illustrator, AI Prompting, Wide Format Design
ADVENTURES UNLIMITED
Billboard Design Concepts for Adventures Unlimited
Project Background:
Additionally, during my internship at Morris Group, I designed several digital billboards for outdoor adventure company Adventures Unlimited. Each concept explored different approaches to both the copywriting and overall visual direction, allowing for a range of creative solutions tailored to the brand.
Design Direction:
For one of the billboards, I focused on showing the variety of activities offered through Adventures Unlimited and positioning it as a fun getaway centered around adventure and nature. I wanted to highlight the feeling of being more alive and human when experiencing different outdoor adventures. I also wanted to target adrenaline junkies and people who enjoy thrill-seeking activities by highlighting the intensity and excitement of white water rafting.
Results:
To design the “Feel Alive” billboard, I used a combination of Photoshop, Illustrator, and AI prompting. This allowed me to blend multiple images together into a single cohesive visual that brings the different activities into one unified scene.
Photoshop, Illustrator, AI Prompting, Wide Format Design
