Background
As a design intern for the Tennessee Ice Vols, I created graphics for the team’s social media platforms. My role focused on producing engaging visual content that supported the team’s online presence and connected with fans throughout the season.

Research & Direction
I worked closely within the Ice Vols’ established branding to ensure consistency across all posts while still keeping the content fresh and exciting. This involved understanding the team’s visual identity, tone, and audience, as well as collaborating with the social media team to align designs with game schedules, events, and real-time needs.

Results
The final work included a wide range of social media graphics such as game day posts, media photos, and holiday content. Designing under quick turnaround times often during live games that helped strengthen my ability to work efficiently while maintaining quality and consistency. The result was a cohesive and energetic social presence that supported the team’s branding and enhanced fan engagement.

Social Media Graphics