Project Background:
During my internship with Morris Group Marketing and Creative Agency, I had the opportunity to design a billboard for Tennessee’s premium vodka brand, T3 Vodka, in collaboration with Bristol Motor Speedway. I contributed to the project throughout the entire creative process, from initial ideation and concept development to the final production-ready design.

Research & Direction:
For the design, the client wanted to merge an image of a branded sports car with the T3 Vodka bottle. In exploring how to bring these two distinct elements together, we focused on creating a cohesive visual by incorporating Tennessee’s Smoky Mountains alongside subtle references to a racetrack, tying both the regional identity and the motorsports partnership into the composition.

Results:
To arrive at the final result, I combined AI prompting with Photoshop to build a racetrack scene set within the Smoky Mountains. I began with an image of the mountains and integrated the race car, track, and vodka bottle into the composition. I then used AI to help unify these elements into a cohesive environment, bringing the scene together in a more immersive and realistic way making sure the car and label were updated to adhere to the brand identity.

Photoshop, Illustrator, AI Prompting, Wide Format Design